BMW AG (German: [ˈbeːˈʔɛmˈveː]; initially an initialism for Bayerische Motoren Werke in German, or Bavarian Electric motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft motors until 1945.
The company opened in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Australia, Brazil, China, India, Southern Africa, the United Empire, and the usa. In 2015, BMW was the world's 12th largest producer of motor vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are long-term shareholders of the business, with the remaining shares owned by public float.
Vehicles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorbikes are marketed under the brand BMW Motorrad.
The company has substantial motorsport history, especially in touring vehicles, Formula 1, sports vehicles and the Isle of Man TT.
he circular blue and white THE CAR logo or roundel progressed from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the glowing blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades slicing through a blue sky. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The particular conditions Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United Declares, some people prescribe that "beemer" should be used specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and people who don't are "uninitiated. " Usage in American mainstream media also differs, for example The Globe and Mail of Canada prefers Bimmer and calls Beemer a "yuppie abomination", and the Tacoma Information Tribune claims that it is "auto snobs" who use the conditions to distinguish between cars and motorbikes.
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