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Acura (/ˈækjʊrə/) is the luxurious vehicle marque of Japan automaker Honda. The brand name was launched in the United States and Canada upon 27 March 1986, marketing luxury, performance, and high-performance vehicles. It had been launched to Hong Kong in 1991, Mexico] within 2004, China in 06, The ussr in 2014 (no longer available in Russia) plus Kuwait in 2015, and will be also sold within Ukraine. Honda's plan in order to bring in Acura to the particular Western domestic market (JDM) in 2008 was postponed, due to monetary factors, and later on withheld consequently of the 2008 monetary crisis.

Acura holds the particular distinction of being the first Japanese automotive luxury brand name. The creation of Acura coincided with the launch of the JDM Ford dealership product sales channel, known as Honda Clio, which offered luxury automobiles, joining previously established Honda Verno, followed by Honda Primo the particular following year. In the 1st couple of years of living, Acura was amongst the best-selling luxury enseignes within the US. Although sales were down within the mid-to-late 1990s, the brand name skilled a revival within the earlier 2000s, due in order to extreme redesigns and the particular introductions of recent models.

In the late 1980s, the particular success from the company's first flagship vehicle, the Legend, inspired fellow Japanese auto manufacturers Toyotaand Nissan to start their very own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the NSX, a mid-engine exotic sports car, offered a reliable and practical option to exotic European sports vehicles, and introduced Honda's VTEC variable valve timing program to the United states marketplace. The particular 1993 Legend coupé showcased Honda's first using a six-speed manual tranny, combined to a Kind II motor. In the late 1990s, Acura created a Type L version associated with its compact Integra coupé, which featured a decreased curb weight, a firmer and lower suspension, and a high-output VTEC engine.

In the early 2000s, Acura released new models, such as the company's first all-original SUV, the MDX, plus two models which replaced the Integra coupé plus sedan, the particular RSX and TSX, correspondingly. Type-S variations of the RSX, CL, and TL had been added to the brand's lineup throughout that 10 years. Acura's 2005 RL range topping introduced SH-AWD, a torque-vectoring awd system. The 3 years ago RDX, the crossover SUV, featured the particular first North American utilization of a turbo charged Honda motor. Within the 2010s, Acura first showed more new models, including the ILX, TLX, and RLX, the latter of which usually introduced Acura's Jewel Eye LED headlights. Another generation NSX has been launched within 2016 plus features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmitting, and Sport Hybrid SH-AWD.

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