Bentley Launches New Global Corporate Identity With Flagship Dealership in Crewe GTspirit

Bentley Launches New Global Corporate Identity With Flagship Dealership in Crewe  GTspirit

Bentley Motors Limited (/ˈbɛntli/) is really a British manufacturer and internet marketer of luxury cars and SUVs—and a subsidiary from the Volkswagen Group since 1998.

Headquartered in Crewe, Britain, the company was founded as Bentley Motors Limited by W. O. Bentley in 1919 in Cricklewood, North London—and became broadly known for winning the 24 Hours of The Mans in 1924, 1927, 1928, 1929, 1930, and 2003.

Prominent models expand through the historic sports-racing Bentley 4½ Litre and Bentley Speed Six; the more recent Bentley R TypeContinental, Bentley Turbo R, and Bentley Arnage; to its current model line—including the particular Continental Flying Spur, Continental GT, Bentley Bentayga plus the Mulsanne—which are advertised worldwide, with China as its most significant market as of November 2012.

Today most Bentleys are assembled in the company's Crewe factory, with a tiny number assembled in Volkswagen's Dresden factory, Germany, and with bodies with regard to the Continental created within Zwickau as well as for the Bentayga created in the Volkswagen Bratislava Plant.

The joining plus eventual separation of Bentley and Rolls-Royce followed a series of mergers and acquisitions, beginning with the particular 1931 purchase by Rolls-Royce of Bentley, then within receivership. In 1971, Rolls-Royce itself was forced in to receivership and the UNITED KINGDOM government nationalised the company—splitting into two companies the particular aerospace division (Rolls-Royce Plc) and automotive (Rolls-Royce Engines Limited) divisions—the latter retaining the Bentley subdivision. Rolls-Royce Motors was subsequently offered to engineering conglomerate, Vickers and in 1998, Vickers sold Rolls-Royce to Volkswagen AG.

Intellectual property legal rights to both the title Rolls-Royce as well because the company's logo experienced been retained not by Rolls-Royce Motors, but by aerospace company, Rolls-Royce Plc, which had continued to license both to the automotive division. Thus the sale for "Rolls-Royce" to VW included the Bentley title and logos, vehicle designs, model nameplates, production and administrative facilities, the Soul of Ecstasy and Rolls-Royce grille condition trademarks (subsequently sold to BMW by VW)—but not the rights to the Rolls-Royce name or logo. The aerospace organization, Rolls-Royce Plc, eventually offered both to BMW AG.

Bentley Leeds Approved Dealer JCT600

Bentley Leeds  Approved Dealer  JCT600

BENTLEY SPOTTING: CW1 House

BENTLEY SPOTTING: CW1 House

Dealer Visit: Western Canada\u002639;s Aston Martin and Bentley Dealership GTspirit

Dealer Visit: Western Canada\u002639;s Aston Martin and Bentley Dealership  GTspirit

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