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Acura (/ˈækjʊrə/) is the luxury vehicle marque of Japan automaker Honda. The brand name was launched in the Usa States and Canada on 27 March 1986, marketing and advertising luxury, performance, and high-performance vehicles. It had been introduced in order to Hong Kong within 1991, Mexico] within 2005, China in 2006, Russia in 2014 (no longer available in Russia) plus Kuwait in 2015, and is also sold within Ukraine. Honda's plan to introduce Acura to the particular Japan domestic market (JDM) within 2008 was delayed, due to financial reasons, and later withheld because of this of the 2008 monetary crisis.

Acura holds the particular distinction to be the first Japanese automotive luxury brand. The creation of Acura coincided along with the intro of a JDM Ford dealership sales channel, called Honda Clio, which sold luxury vehicles, joining earlier established Ford Verno, implemented by Honda Primo the particular following year. In its first few years of presence, Acura was among the best-selling luxury enseignes in the US. Though product sales were down within the mid-to-late 1990s, the brand skilled a revival in the early 2000s, due to extreme redesigns and the opening paragraphs of new models.

Within the particular late 1980s, the success of the company's 1st flagship vehicle, the Story, inspired fellow Japanese auto manufacturers Toyotaand Nissan to start their own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the particular NSX, a mid-engine unique sports car, offered the reliable and practical option to exotic European sports vehicles, and introduced Honda's VTEC variable valve timing program towards the North American market. The particular 1993 Legend coupé featured Honda's first using a six-speed manual tranny, combined to a Type II motor. In the particular late 1990s, Acura produced a Type Ur version of its compact Integra coupé, which featured a reduced curb bodyweight, a stiffer and reduced suspension, and a high-output VTEC engine.

In the early 2000s, Acura released new versions, including the industry’s first all-original SUV, the particular MDX, and two versions which replaced the Integra coupé plus sedan, the particular RSX and TSX, respectively. Type-S versions of the RSX, CL, plus TL were added to the brand's lineup during that decade. Acura's 2005 RL flagship introduced SH-AWD, a torque-vectoring awd system. The 3 years ago RDX, the crossover VEHICLE, featured the particular first North American utilization of a turbo charge Honda engine. Within the 2010s, Acura debuted more brand new models, including the ILX, TLX, and RLX, the latter of which introduced Acura's Jewel Eye LED headlights. Another generation NSX has been launched within 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch tranny, and Sport Hybrid SH-AWD.

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