BMW AG (German: [ˈbeːˈʔɛmˈveː]; originally an initialism for Bayerische Motoren Werke in German, or Bavarian Electric motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company started in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Australia, Brazil, China, India, Southern Africa, the United Kingdom, and the usa. In 2015, BMW was the world's 12th greatest producer of electric motor vehicles, with 2, 279, 503 vehicles produced. The Quandt family are long-term shareholders of the company, with the remaining shares possessed by public float.
Cars are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorbikes are marketed under the brand BMW Motorrad.
The company has substantial motorsport history, especially in touring cars, Formula 1, sports cars and the Isle of Man TT.
he round blue and white THE CAR logo or roundel progressed from the circular Rapp Motorenwerke logo, from which the BMW company increased, combined with the blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a portrayal of the movement of an aircraft propeller with the white blades trimming through a blue atmosphere. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The particular words Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United States, a lot of people prescribe that "beemer" should be taken specifically for motorcycles and "bimmer" should be used for cars. Some of these people claim that "true aficionados" make this distinction and the ones who don't are "uninitiated. " Usage in American mainstream media also differs, for example The World and Mail of Europe prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma News Tribune says that it is "auto snobs" who use the conditions to tell apart between cars and motorbikes.
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