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Acura (/ˈækjʊrə/) is the luxury vehicle marque of Western automaker Honda. The brand name was launched in the United States and Canada on 27 March 1986, marketing and advertising luxury, performance, and top of the line vehicles. It was launched to Hong Kong within 1991, Mexico] in 2004, China in 2006, The ussr in 2014 (no lengthier accessible in Russia) and Kuwait in 2015, and is usually also sold in Ukraine. Honda's plan in order to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, because of financial reasons, and afterwards withheld therefore of the particular 2008 financial crisis.

Acura holds the particular distinction to be the first Japanese automotive luxury brand. The creation of Acura coincided with the intro of the JDM Ford dealership sales channel, known as Honda Clio, which marketed luxury automobiles, joining earlier established Honda Verno, adopted by Honda Primo the particular following 12 months. In the 1st couple of years of presence, Acura was among the best-selling luxury marques within the US. Though product sales were down in the mid-to-late 1990s, the brand name experienced a revival within the early 2000s, due to extreme redesigns and the particular introductions of new models.

In the particular late 1980s, the success from the company's very first flagship vehicle, the Story, inspired fellow Japanese auto manufacturers Toyotaand Nissan to start their very own luxury brands, Lexus and Infiniti, respectively. The particular 1990 launch of the particular NSX, a mid-engine amazing sports car, offered the reliable and practical option to exotic European sports vehicles, and introduced Honda's VTEC variable valve timing program to the American marketplace. The particular 1993 Legend coupé showcased Honda's first using the six-speed manual tranny, combined to some Kind II engine. In the particular late 1990s, Acura created a sort Ur version associated with its small Integra coupé, which featured a decreased curb weight, a firmer and reduce suspension, plus a high-output VTEC motor.

In the early 2000s, Acura launched new versions, including the carrier's first all-original SUV, the MDX, plus two versions which replaced the Integra coupé plus sedan, the particular RSX plus TSX, correspondingly. Type-S variations from the RSX, CL, and TL were added in order to the brand's lineup throughout that 10 years. Acura's 2005 RL range topping introduced SH-AWD, a torque-vectoring awd program. The 3 years ago RDX, the crossover SUV, featured the first Northern American using a turbocharged Honda motor. In the 2010s, Acura debuted more brand new models, including the ILX, TLX, plus RLX, these of which introduced Acura's Jewel Vision LED car headlights. A second era NSX was launched within 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmitting, and Sports activity Hybrid SH-AWD.