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Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is really a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a associate of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Australia. Audi-branded vehicles are manufactured in nine production facilities globally.

The origins of the company are complex, heading back towards the early 20th century as well as the initial businesses (Horch as well as the Audiwerke) founded by engineer August Horch; and two other producers (DKW and Wanderer), top to the foundation of Auto Union in 1932. The modern era associated with Audi essentially started in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand name with the 1965 intro of the Audi F103 series, Volkswagen merged Car Union with NSU Motorenwerke in 1969, thus generating the present day form of the company.

The business name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings from the Audi logo each represent one of four car companies that banded together to generate Audi's predecessor company, Auto Union. Audi's slogan is Zinke durch Technik, meaning "Being Ahead through Technology". Nevertheless, Audi USA had used the slogan "Truth within Engineering" from 2007 to 2016, and have not really used slogan since 2016. Audi, along with fellow German marques BMW and Mercedes-Benz, is among the best-selling luxurious automobile brands in the world.

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