Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury automobiles. Audi is a associate of the Volkswagen Group and has its origins at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities globally.
The origins of the company are complex, going back to the early 20th century and the initial businesses (Horch as well as the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), top to the foundation associated with Auto Union in 1932. The modern era of Audi essentially started out in the 1960s when Auto Union was acquired simply by Volkswagen from Daimler-Benz. After relaunching the Audi brand name with the 1965 launch of the Audi F103 series, Volkswagen merged Car Union with NSU Motorenwerke in 1969, thus generating the present day form of the company.
The business title is based on the particular Latin translation of the particular surname of the founder, Aug Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The 4 rings from the Audi logo each represent one of four car companies that will banded together to generate Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology". Nevertheless, Audi USA had used the slogan "Truth within Engineering" from 2007 to 2016, and have not used slogan since 2016. Audi, along with fellow German marques BMW plus Mercedes-Benz, is one of the best-selling luxury automobile brands in the world.
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