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Acura (/ˈækjʊrə/) is the high-class vehicle marque of Western automaker Honda. The brand name was launched in the United States and Canada on 27 March 1986, marketing luxury, performance, and high-performance vehicles. It had been released to Hong Kong in 1991, Mexico] within 2005, China in 06, Russia in 2014 (no lengthier available in Russia) and Kuwait in 2015, and is usually also sold within Ukraine. Honda's plan to expose Acura to the particular Japanese domestic market (JDM) within 2008 was postponed, because of financial reasons, and afterwards withheld therefore of the particular 2008 financial crisis.

Acura holds the distinction to be the very first Japanese auto luxury brand name. The development of Acura coincided with the launch of a JDM Honda dealership sales channel, known as Honda Clio, which offered luxury automobiles, joining previously established Ford Verno, followed by Honda Primo the particular following year. In its 1st couple of years associated with existence, Acura was among the best-selling luxury griffes in the US. Though sales were down within the mid-to-late 1990s, the brand experienced a revival in the earlier 2000s, due in order to drastic redesigns and the particular introductions of new models.

Within the late 1980s, the achievement of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyotaand Nissan to launch their very own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the NSX, a mid-engine amazing sports car, offered the reliable and practical option to exotic European sports vehicles, and introduced Honda's VTEC variable valve timing system to the American market. The 1993 Legend coupé showcased Honda's first using the six-speed manual transmission, combined to some Kind II motor. In the late 1990s, Acura created a Type Ur version associated with its compact Integra coupé, which featured a reduced curb weight, a firmer and reduced suspension, plus a high-output VTEC engine.

In the early 2000s, Acura launched new models, such as the carrier's first all-original SUV, the MDX, and two versions which changed the Integra coupé plus sedan, the RSX plus TSX, correspondingly. Type-S versions from the RSX, CL, and TL had been added to the brand's lineup during that decade. Acura's 2005 RL range topping introduced SH-AWD, a torque-vectoring awd program. The 2007 RDX, a crossover VEHICLE, featured the particular first North American usage of a turbocharged Honda motor. In the 2010s, Acura debuted more new models, including the ILX, TLX, plus RLX, these of which usually introduced Acura's Jewel Attention LED car headlights. A second generation NSX had been launched within 2016 plus features the twin-turbocharged mid-engine, a nine-speed dual-clutch transmitting, and Sport Hybrid SH-AWD.