Is Acura\u002639;s NSX hybrid supercar struggling amid slow early sales? Roadshow

Acura (/ˈækjʊrə/) is the luxury vehicle marque of Japanese automaker Honda. The brand name was launched in the Usa States and Canada on 27 March 1986, marketing luxury, performance, and top of the line vehicles. It had been introduced in order to Hong Kong in 1991, Mexico] within 2005, China in 06, Russia in 2014 (no lengthier available in Russia) and Kuwait in 2015, and is also sold in Ukraine. Honda's plan in order to expose Acura to the particular Western domestic market (JDM) within 2008 was postponed, because of financial factors, and afterwards withheld because of this of the 2008 economic crisis.

Acura holds the particular distinction to be the very first Japanese auto luxury brand. The development of Acura coincided with the introduction of the JDM Honda dealership product sales channel, known as Honda Clio, which offered luxury vehicles, joining earlier established Honda Verno, adopted by Ford Primo the following 12 months. In its 1st few years of presence, Acura was among the particular best-selling luxury enseignes within the US. Though product sales were down in the mid-to-late 1990s, the brand name skilled a revival in the early 2000s, due in order to drastic redesigns and the particular introductions of new models.

In the late 1980s, the achievement of the company's first flagship vehicle, the Story, inspired fellow Japanese automakers Toyotaand Nissan to start their very own luxury brands, Lexus and Infiniti, respectively. The particular 1990 launch of the particular NSX, a mid-engine amazing sports car, offered the reliable and practical alternative to exotic European sports vehicles, and introduced Honda's VTEC variable valve timing program towards the North American market. The particular 1993 Legend coupé showcased Honda's first usage of the six-speed manual transmitting, combined to some Kind II engine. In the late 1990s, Acura created a sort Ur version of its small Integra coupé, which showcased a decreased curb weight, a stiffer and reduced suspension, plus a high-output VTEC motor.

In the early 2000s, Acura introduced new versions, including the company's first all-original SUV, the particular MDX, and two versions which changed the Integra coupé plus sedan, the particular RSX and TSX, respectively. Type-S versions from the RSX, CL, plus TL were added to the brand's lineup throughout that 10 years. Acura's 2005 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive system. The 2007 RDX, the crossover SUV, featured the first North American using a turbo charged Honda motor. Within the 2010s, Acura first showed more brand new models, including the ILX, TLX, plus RLX, the latter of which introduced Acura's Jewel Vision LED headlights. A second era NSX has been launched in 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sports activity Hybrid SH-AWD.

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