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Acura (/ˈækjʊrə/) is the luxurious vehicle marque of Western automaker Honda. The brand name was launched in the United States and Canada on 27 March 1986, advertising luxury, performance, and high-performance vehicles. It had been launched in order to Hong Kong in 1991, Mexico] in 2005, China in 06, Russia in 2014 (no longer available in Russia) and Kuwait in 2015, plus is usually also sold in Ukraine. Honda's plan in order to expose Acura to the Japanese domestic market (JDM) in 2008 was postponed, because of economical factors, and later on withheld therefore of the particular 2008 economic crisis.

Acura holds the distinction to be the first Japanese auto luxury brand. The development of Acura coincided with the launch of a JDM Honda dealership product sales channel, known as Honda Clio, which sold luxury automobiles, joining earlier established Ford Verno, followed by Ford Primo the particular following year. In the 1st couple of years of existence, Acura was among the best-selling luxury griffes within the US. Even though product sales were down in the mid-to-late 1990s, the brand skilled a revival in the earlier 2000s, due to drastic redesigns and the particular opening paragraphs of recent models.

Within the late 1980s, the success of the company's very first flagship vehicle, the Tale, inspired fellow Japanese automakers Toyotaand Nissan to launch their very own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the NSX, a mid-engine unique sports car, offered a reliable and practical alternative to exotic European sports vehicles, and introduced Honda's VTEC variable valve timing program to the North American market. The particular 1993 Legend coupé showcased Honda's first using a six-speed manual transmitting, mated to some Type II engine. In the particular late 1990s, Acura created a Type Ur version associated with its small Integra coupé, which featured a reduced curb weight, a stiffer and lower suspension, and a high-output VTEC engine.

In the early 2000s, Acura introduced new versions, including the carrier's first all-original SUV, the MDX, plus two versions which changed the Integra coupé and sedan, the particular RSX plus TSX, correspondingly. Type-S versions of the RSX, CL, plus TL were added to the brand's lineup throughout that 10 years. Acura's 2005 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive system. The 2007 RDX, a crossover SUV, featured the first North American utilization of a turbocharged Honda engine. In the 2010s, Acura debuted more new models, including the ILX, TLX, plus RLX, the latter of which introduced Acura's Jewel Attention LED car headlights. Another era NSX was launched within 2016 plus features the twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sports activity Hybrid SH-AWD.

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