BMW AG (German: [ˈbeːˈʔɛmˈveː]; formerly an initialism for Bayerische Motoren Werke in German, or Bavarian Engine Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft motors until 1945.
The company was founded in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa, the United Kingdom, and america. In 2015, BMW was the world's twelfth biggest producer of motor vehicles, with 2, 279, 503 vehicles produced. The Quandt family are extensive shareholders of the business, with the remaining shares owned by public float.
Cars are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The company has important motorsport history, especially in touring cars, Formula 1, sports cars and the Isle of Man TT.
he circular blue and white THE CAR logo or roundel evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the glowing blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a portrayal of the movement of an aircraft propeller with the white blades trimming through a blue skies. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The conditions Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United Says, some people prescribe that "beemer" should be taken specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and people who don't are "uninitiated. " Usage in United states mainstream media also varies, for example The World and Mail of North america prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma News Tribune says that it is "auto snobs" who use the terms to distinguish between cars and motorbikes.
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