BMW AG (German: [ˈbeːˈʔɛmˈveː]; initially an initialism for Bayerische Motoren Werke in German, or Bavarian Electric motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company opened in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Philippines, Brazil, China, India, South Africa, the United Empire, and the United States. In 2015, BMW was your world's twelfth most significant producer of electric motor vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are long-term shareholders of the company, with the remaining shares owned by public float.
Cars are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorbikes are marketed under the brand BMW Motorrad.
The business has considerable motorsport background, especially in touring cars, Formula 1, sports vehicles and the Isle of Man TT.
he circular blue and white BMW logo or roundel progressed from the circular Rapp Motorenwerke logo, from which the BMW company increased, combined with the azure and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades slicing through a blue atmosphere. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The words Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United States, some individuals prescribe that "beemer" should be applied specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and the ones who don't are "uninitiated. " Usage in American mainstream media also differs, for example The Globe and Mail of Europe prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma Information Tribune claims that it is "auto snobs" who use the terms to distinguish between cars and motorcycles.
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