BMW AG (German: [ˈbeːˈʔɛmˈveː]; actually an initialism for Bayerische Motoren Werke in German, or Bavarian Engine Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company opened in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa, the United Empire, and the United States. In 2015, BMW was the world's twelfth largest producer of electric motor vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are extensive shareholders of the company, with the remaining shares owned by public float.
Automobiles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The company has important motorsport history, especially in touring vehicles, Formula 1, sports cars and the Isle of Man TT.
he round blue and white THE CAR logo or roundel progressed from the circular Rapp Motorenwerke company logo, from which the BMW company increased, combined with the glowing blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a portrayal of the movement of an aircraft propeller with the white blades cutting through a blue sky. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The conditions Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles. In the United Says, a lot of people prescribe that "beemer" should be used specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and the ones who don't are "uninitiated. " Usage in American mainstream media also varies, for example The Globe and Mail of Europe prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma News Tribune claims that it is "auto snobs" who use the conditions to tell apart between cars and motorcycles.
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