BMW AG (German: [ˈbeːˈʔɛmˈveː]; originally an initialism for Bayerische Motoren Werke in German, or Bavarian Electric motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft motors until 1945.
The company opened in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Australia, Brazil, China, India, South Africa, the United Empire, and the United States. In 2015, BMW was the world's 12th biggest producer of electric motor vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are long-term shareholders of the company, with the remaining shares possessed by public float.
Cars are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The business has substantial motorsport background, especially in touring vehicles, Formula 1, sports vehicles and the Isle of Man TT.
he spherical blue and white THE CAR logo or roundel developed from the circular Rapp Motorenwerke logo, from which the BMW company grew, combined with the glowing blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades cutting through a blue skies. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The terms Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United Declares, many people prescribe that "beemer" should be applied specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and people who don't are "uninitiated. " Usage in United states mainstream media also varies, for example The Globe and Mail of Europe prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma Information Tribune states that it is "auto snobs" who use the conditions to distinguish between cars and motorbikes.
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