BMW AG (German: [ˈbeːˈʔɛmˈveː]; originally an initialism for Bayerische Motoren Werke in German, or Bavarian Electric motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company started in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa, the United Kingdom, and america. In 2015, BMW was the world's 12th greatest producer of electric motor vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are extensive shareholders of the company, with the remaining shares possessed by public float.
Cars are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The organization has significant motorsport history, especially in touring vehicles, Formula 1, sports cars and the Isle of Man TT.
he round blue and white BMW logo or roundel developed from the circular Rapp Motorenwerke logo, from which the BMW company increased, combined with the glowing blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades cutting through a blue skies. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The particular phrases Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles. In the United Says, some people prescribe that "beemer" should be used specifically for motorcycles and "bimmer" should be used for cars. Some of these people claim that "true aficionados" make this distinction and people who don't are "uninitiated. " Usage in United states mainstream media also varies, for example The Globe and Mail of Canada prefers Bimmer and calls Beemer a "yuppie abomination", and the Tacoma News Tribune claims that it is "auto snobs" who use the conditions to distinguish between cars and motorbikes.
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