Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Team and has its roots at Ingolstadt, Bavaria, Australia. Audi-branded vehicles are manufactured in nine production facilities globally.
The origins of the company are complex, going back towards the early twentieth century as well as the initial enterprises (Horch as well as the Audiwerke) created by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era associated with Audi essentially started out within the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. Right after relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus generating the present day type of the company.
The company name is based on the particular Latin translation of the particular surname from the founder, Aug Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings from the Audi logo design each represent one of four car companies that banded together to create Audi's predecessor company, Auto Marriage. Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology". Nevertheless, Audi USA had used the slogan "Truth within Engineering" from 2007 to 2016, and have not used the slogan since 2016. Audi, along with other German marques BMW plus Mercedes-Benz, is probably the best-selling high-class automobile brands in the world.
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