BMW AG (German: [ˈbeːˈʔɛmˈveː]; initially an initialism for Bayerische Motoren Werke in German, or Bavarian Electric motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company was founded in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Philippines, Brazil, China, India, Southern Africa, the United Empire, and the usa. In 2015, BMW was the world's 12th greatest producer of engine vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are extensive shareholders of the organization, with the remaining shares owned by public float.
Cars are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The company has significant motorsport background, especially in touring vehicles, Formula 1, sports vehicles and the Isle of Man TT.
he spherical blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke logo, from which the BMW company increased, combined with the azure and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a portrayal of the movement of an aircraft propeller with the white blades slicing through a blue skies. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The particular terms Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles. In the United States, many people prescribe that "beemer" should be used specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and the ones who don't are "uninitiated. " Usage in North American mainstream media also differs, for example The World and Mail of North america prefers Bimmer and calls Beemer a "yuppie abomination", and the Tacoma Information Tribune says that it is "auto snobs" who use the terms to tell apart between cars and motorbikes.
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