Would you buy the BMW i8 or the Audi R8?

Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a associate of the Volkswagen Team and has its root base at Ingolstadt, Bavaria, Australia. Audi-branded vehicles are manufactured in nine production facilities worldwide.

The origins of the particular company are complex, heading back to the early 20th century as well as the initial enterprises (Horch as well as the Audiwerke) created by engineer August Horch; and two other manufacturers (DKW and Wanderer), top to the foundation associated with Auto Union in 1932. The modern era of Audi essentially commenced in the 1960s when Car Union was acquired by Volkswagen from Daimler-Benz. Right after relaunching the Audi brand name with the 1965 introduction of the Audi F103 series, Volkswagen merged Car Union with NSU Motorenwerke in 1969, thus producing the present day kind of the company.

The organization name is based on the particular Latin translation of the particular surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings from the Audi logo each represent one associated with four car companies that will banded together to create Audi's predecessor company, Auto Marriage. Audi's slogan is Zinke durch Technik, meaning "Being Ahead through Technology". Nevertheless, Audi USA had utilized the slogan "Truth in Engineering" from 2007 in order to 2016, and have not used the slogan since 2016. Audi, along with other German marques BMW and Mercedes-Benz, is one of the best-selling luxury automobile brands in the world.