BMW AG (German: [ˈbeːˈʔɛmˈveː]; actually an initialism for Bayerische Motoren Werke in German, or Bavarian Motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company opened in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Australia, Brazil, China, India, Southern Africa, the United Kingdom, and america. In 2015, BMW was the world's 12th most significant producer of engine vehicles, with 2, 279, 503 vehicles produced. The Quandt family are long lasting shareholders of the business, with the remaining shares owned by public float.
Cars are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The organization has significant motorsport background, especially in touring cars, Formula 1, sports vehicles and the Isle of Man TT.
he round blue and white BMW logo or roundel progressed from the circular Rapp Motorenwerke company logo, from which the BMW company increased, combined with the blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades slicing through a blue atmosphere. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The particular words Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United Says, many people prescribe that "beemer" should be taken specifically for motorcycles and "bimmer" should be used for cars. Some of these people claim that "true aficionados" make this distinction and those who don't are "uninitiated. " Usage in American mainstream media also differs, for example The World and Mail of Canada prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma Information Tribune states that it is "auto snobs" who use the phrases to distinguish between cars and motorcycles.
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