BMW AG (German: [ˈbeːˈʔɛmˈveː]; initially an initialism for Bayerische Motoren Werke in German, or Bavarian Electric motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company opened in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Germany, Brazil, China, India, South Africa, the United Kingdom, and america. In 2015, BMW was the world's twelfth most significant producer of engine vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are long-term shareholders of the business, with the remaining shares possessed by public float.
Automobiles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The company has important motorsport background, especially in touring cars, Formula 1, sports cars and the Isle of Man TT.
he circular blue and white BMW logo or roundel developed from the circular Rapp Motorenwerke logo, from which the BMW company increased, combined with the glowing blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades cutting through a blue skies. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The particular conditions Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United States, some people prescribe that "beemer" should be taken specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and the ones who don't are "uninitiated. " Usage in North American mainstream media also varies, for example The World and Mail of Europe prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma Information Tribune claims that it is "auto snobs" who use the phrases to tell apart between cars and motorbikes.
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