Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a associate of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
The origins of the company are complex, heading back to the early 20th century as well as the initial businesses (Horch as well as the Audiwerke) founded by engineer August Horch; and two other producers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially started out within the 1960s when Car Union was acquired simply by Volkswagen from Daimler-Benz. Right after relaunching the Audi brand name with the 1965 introduction of the Audi F103 series, Volkswagen merged Car Union with NSU Motorenwerke in 1969, thus creating the present day kind of the company.
The organization name is based on the particular Latin translation of the surname from the founder, Aug Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi logo each represent one associated with four car companies that will banded together to produce Audi's predecessor company, Auto Marriage. Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology". However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not really used slogan since 2016. Audi, along with fellow German marques BMW and Mercedes-Benz, is one of the best-selling luxurious automobile brands in the world.
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