Bentley Motors Limited (/ˈbɛntli/) is really a British manufacturer and online marketer of luxury cars and SUVs—and a subsidiary from the Volkswagen Group since 1998.
Headquartered in Crewe, England, the company was created as Bentley Motors Restricted by W. O. Bentley in 1919 in Cricklewood, North London—and became widely known for winning the 24 Hours of Le Mans in 1924, 1927, 1928, 1929, 1930, plus 2003.
Prominent models lengthen through the historic sports-racing Bentley 4½ Litre and Bentley Speed Six; the more recent Bentley R TypeContinental, Bentley Turbo R, plus Bentley Arnage; to its current model line—including the Continental Flying Spur, Continental GT, Bentley Bentayga plus the Mulsanne—which are promoted worldwide, with China as its greatest market as of November 2012.
Today many Bentleys are assembled on the company's Crewe factory, with a smaller number assembled at Volkswagen's Dresden factory, Germany, and with bodies with regard to the Continental created within Zwickau as well as for the Bentayga produced in the Volkswagen Bratislava Plant.
The joining plus eventual separation of Bentley and Rolls-Royce followed a series of mergers and acquisitions, beginning with the 1931 purchase by Rolls-Royce of Bentley, then in receivership. In 1971, Rolls-Royce itself was forced in to receivership and the UK government nationalised the company—splitting into two companies the aerospace division (Rolls-Royce Plc) and automotive (Rolls-Royce Motors Limited) divisions—the latter keeping the Bentley subdivision. Rolls-Royce Motors was subsequently marketed to engineering conglomerate, Vickers and in 1998, Vickers sold Rolls-Royce to Volkswagen AG.
Intellectual property legal rights to both the title Rolls-Royce as well because the company's logo had been retained not by Rolls-Royce Motors, but simply by aerospace company, Rolls-Royce Plc, which had continued in order to license both to the automotive division. Thus the sale of "Rolls-Royce" to VW included the Bentley name and logos, vehicle designs, model nameplates, production and administrative facilities, the Spirit of Ecstasy and Rolls-Royce grille design trademarks (subsequently sold to BMW by VW)—but not the rights to the Rolls-Royce name or logo. The aerospace business, Rolls-Royce Plc, eventually offered both to BMW AG.
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