BMW AG (German: [ˈbeːˈʔɛmˈveː]; formerly an initialism for Bayerische Motoren Werke in German, or Bavarian Engine Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft motors until 1945.
The company was founded in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Australia, Brazil, China, India, Southern Africa, the United Empire, and the usa. In 2015, BMW was the world's 12th biggest producer of motor vehicles, with 2, 279, 503 vehicles produced. The Quandt family are long lasting shareholders of the business, with the remaining shares owned by public float.
Vehicles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorbikes are marketed under the brand BMW Motorrad.
The business has considerable motorsport background, especially in touring vehicles, Formula 1, sports cars and the Isle of Man TT.
he spherical blue and white THE CAR logo or roundel developed from the circular Rapp Motorenwerke company logo, from which the BMW company increased, combined with the glowing blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades slicing through a blue skies. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The terms Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles. In the United States, a lot of people prescribe that "beemer" should be applied specifically for motorcycles and "bimmer" should be used for cars. Some of these people claim that "true aficionados" make this distinction and people who don't are "uninitiated. " Usage in North American mainstream media also varies, for example The Globe and Mail of North america prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma Information Tribune states that it is "auto snobs" who use the words to tell apart between cars and motorcycles.
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