BMW AG (German: [ˈbeːˈʔɛmˈveː]; initially an initialism for Bayerische Motoren Werke in German, or Bavarian Engine Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
The company started in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Australia, Brazil, China, India, South Africa, the United Kingdom, and america. In 2015, BMW was the world's 12th most significant producer of motor vehicles, with 2, 279, 503 vehicles produced. The Quandt family are extensive shareholders of the company, with the remaining shares possessed by public float.
Automobiles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorbikes are marketed under the brand BMW Motorrad.
The organization has substantial motorsport history, especially in touring cars, Formula 1, sports vehicles and the Isle of Man TT.
he round blue and white THE CAR logo or roundel progressed from the circular Rapp Motorenwerke logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a characterization of the movement of an aircraft propeller with the white blades trimming through a blue atmosphere. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The phrases Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorbikes. In the United States, a lot of people prescribe that "beemer" should be used specifically for motorcycles and "bimmer" should be used for vehicles. Some of these people claim that "true aficionados" make this distinction and people who don't are "uninitiated. " Usage in North American mainstream media also differs, for example The World and Mail of Canada prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma News Tribune says that it is "auto snobs" who use the conditions to distinguish between cars and motorcycles.
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