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Acura (/ˈækjʊrə/) is the luxury vehicle marque of Japanese automaker Honda. The brand name premiered in the Usa States and Canada on 27 March 1986, marketing luxury, performance, and high-performance vehicles. It had been launched in order to Hong Kong in 1991, Mexico] in 2005, China in 2006, The ussr in 2014 (no lengthier obtainable in Russia) plus Kuwait in 2015, and is also sold within Ukraine. Honda's plan in order to introduce Acura to the particular Japanese domestic market (JDM) in 2008 was postponed, due to monetary reasons, and later on withheld because of this of the 2008 financial crisis.

Acura holds the distinction of being the first Japanese automotive luxury brand. The creation of Acura coincided along with the launch of the JDM Honda dealership sales channel, known as Honda Clio, which marketed luxury vehicles, joining formerly established Ford Verno, implemented by Ford Primo the following 12 months. In the first few years associated with existence, Acura was among the best-selling luxury griffes in the US. Although product sales were down within the mid-to-late 1990s, the brand name skilled a revival within the earlier 2000s, due in order to drastic redesigns and the introductions of new models.

Within the particular late 1980s, the achievement of the company's very first flagship vehicle, the Story, inspired fellow Japanese automakers Toyotaand Nissan to start their own luxury brands, Lexus and Infiniti, respectively. The particular 1990 launch of the NSX, a mid-engine exotic sports car, offered the reliable and practical option to exotic European sports cars, and introduced Honda's VTEC variable valve timing system towards the United states market. The 1993 Legend coupé featured Honda's first usage of a six-speed manual transmission, combined to a Kind II engine. In the particular late 1990s, Acura produced a sort L version associated with its compact Integra coupé, which featured a decreased curb bodyweight, a stiffer and lower suspension, plus a high-output VTEC motor.

In the early 2000s, Acura launched new versions, such as the company's first all-original SUV, the particular MDX, plus two models which changed the Integra coupé and sedan, the RSX plus TSX, correspondingly. Type-S versions from the RSX, CL, plus TL were added in order to the brand's lineup throughout that decade. Acura's 2006 RL range topping introduced SH-AWD, a torque-vectoring awd system. The 2007 RDX, the crossover VEHICLE, featured the particular first North American utilization of a turbo charged Honda engine. In the 2010s, Acura debuted more brand new models, which includes the ILX, TLX, plus RLX, these of which introduced Acura's Jewel Vision LED car headlights. An additional generation NSX had been launched in 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sport Hybrid SH-AWD.