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Acura (/ˈækjʊrə/) is the luxury vehicle marque of Western automaker Honda. The brand name was launched in the Usa States and Canada upon 27 March 1986, marketing and advertising luxury, performance, and high-performance vehicles. It had been released in order to Hong Kong within 1991, Mexico] in 2004, China in 2006, The ussr in 2014 (no lengthier available in Russia) and Kuwait in 2015, and will be also sold in Ukraine. Honda's plan to bring in Acura to the particular Western domestic market (JDM) in 2008 was postponed, because of monetary factors, and later withheld therefore of the particular 2008 monetary crisis.

Acura holds the particular distinction of being the very first Japanese auto luxury brand name. The creation of Acura coincided with the launch of a JDM Ford dealership product sales channel, called Honda Clio, which marketed luxury automobiles, joining earlier established Ford Verno, implemented by Honda Primo the particular following year. In the first couple of years of living, Acura was amongst the best-selling luxury marques in the US. Although product sales were down in the mid-to-late 1990s, the brand skilled a revival within the earlier 2000s, due in order to drastic redesigns and the particular opening paragraphs of new models.

In the late 1980s, the particular success of the company's 1st flagship vehicle, the Story, inspired fellow Japanese automakers Toyotaand Nissan to launch their own luxury brands, Lexus and Infiniti, respectively. The particular 1990 launch of the particular NSX, a mid-engine exotic sports car, offered the reliable and practical substitute for exotic European sports vehicles, and introduced Honda's VTEC variable valve timing system to the American market. The particular 1993 Legend coupé showcased Honda's first using a six-speed manual transmitting, mated to a Type II engine. In the particular late 1990s, Acura created a sort R version of its compact Integra coupé, which featured a reduced curb bodyweight, a firmer and reduce suspension, and a high-output VTEC motor.

In the particular early 2000s, Acura introduced new versions, including the industry’s first all-original SUV, the MDX, plus two models which replaced the Integra coupé plus sedan, the particular RSX plus TSX, correspondingly. Type-S versions from the RSX, CL, and TL had been added to the brand's lineup throughout that 10 years. Acura's 2006 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive program. The 2007 RDX, the crossover SUV, featured the particular first Northern American usage of a turbo charged Honda motor. Within the 2010s, Acura debuted more new models, including the ILX, TLX, plus RLX, these of which usually introduced Acura's Jewel Eye LED car headlights. A second generation NSX was launched in 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sport Hybrid SH-AWD.

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