Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is a German automobile manufacturer that designs, engineers, produces, marketplaces and distributes luxury vehicles. Audi is a associate of the Volkswagen Group and has its root base at Ingolstadt, Bavaria, Australia. Audi-branded vehicles are produced in nine production facilities globally.
The origins of the particular company are complex, heading back to the early twentieth century and the initial businesses (Horch and the Audiwerke) created by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began within the 1960s when Auto Union was acquired simply by Volkswagen from Daimler-Benz. After relaunching the Audi brand name with the 1965 launch of the Audi F103 series, Volkswagen merged Car Union with NSU Motorenwerke in 1969, thus generating the present day kind of the company.
The organization name is based on the Latin translation of the particular surname from the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi logo design each represent one of four car companies that will banded together to produce Audi's predecessor company, Auto Marriage. Audi's slogan is Zinke durch Technik, meaning "Being Ahead through Technology". Nevertheless, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not really used the slogan since 2016. Audi, along with fellow German marques BMW plus Mercedes-Benz, is one of the best-selling luxurious automobile brands in the world.
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