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Acura (/ˈækjʊrə/) is the luxurious vehicle marque of Japan automaker Honda. The brand name premiered in the Usa States and Canada on 27 March 1986, marketing and advertising luxury, performance, and high-performance vehicles. It was released to Hong Kong in 1991, Mexico] within 2005, China in 2006, The ussr in 2014 (no longer accessible in Russia) plus Kuwait in 2015, plus is usually also sold in Ukraine. Honda's plan in order to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, because of economical reasons, and later on withheld therefore of the 2008 financial crisis.

Acura holds the particular distinction of being the first Japanese auto luxury brand name. The creation of Acura coincided with the launch of a JDM Ford dealership sales channel, called Honda Clio, which sold luxury vehicles, joining formerly established Ford Verno, adopted by Ford Primo the particular following year. In its very first couple of years associated with presence, Acura was amongst the best-selling luxury enseignes within the US. Though product sales were down in the mid-to-late 1990s, the brand name skilled a revival within the early 2000s, due in order to drastic redesigns and the particular opening paragraphs of new models.

Within the late 1980s, the success from the company's very first flagship vehicle, the Tale, inspired fellow Japanese automakers Toyotaand Nissan to release their own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the NSX, a mid-engine unique sports car, offered a reliable and practical substitute for exotic European sports vehicles, and introduced Honda's VTEC variable valve timing program towards the North American marketplace. The particular 1993 Legend coupé featured Honda's first usage of the six-speed manual transmission, mated to some Kind II engine. In the late 1990s, Acura produced a Type Ur version of its small Integra coupé, which showcased a decreased curb weight, a stiffer and lower suspension, plus a high-output VTEC engine.

In the particular early 2000s, Acura released new versions, including the industry’s first all-original SUV, the particular MDX, and two versions which changed the Integra coupé and sedan, the RSX and TSX, respectively. Type-S variations of the RSX, CL, plus TL were added in order to the brand's lineup during that decade. Acura's 2006 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive system. The 3 years ago RDX, the crossover SUV, featured the particular first Northern American usage of a turbo charged Honda engine. In the 2010s, Acura first showed more new models, which includes the ILX, TLX, plus RLX, the latter of which usually introduced Acura's Jewel Vision LED headlights. A second generation NSX has been launched in 2016 plus features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sport Hybrid SH-AWD.

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