Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is a German automobile manufacturer that designs, engineers, produces, marketplaces and distributes luxury vehicles. Audi is a associate of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Australia. Audi-branded vehicles are manufactured in nine production facilities worldwide.
The origins of the company are complex, heading back towards the early twentieth century as well as the initial businesses (Horch and the Audiwerke) started by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era associated with Audi essentially started out within the 1960s when Car Union was acquired simply by Volkswagen from Daimler-Benz. Right after relaunching the Audi brand name with the 1965 launch of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus producing the present day type of the company.
The organization name is based on the Latin translation of the surname from the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The 4 rings from the Audi logo design each represent one of four car companies that banded together to create Audi's predecessor company, Auto Partnership. Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology". However, Audi USA had utilized the slogan "Truth within Engineering" from 2007 to 2016, and have not used the slogan since 2016. Audi, along with many other German marques BMW plus Mercedes-Benz, is probably the best-selling luxury automobile brands in the particular world.
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