BMW AG (German: [ˈbeːˈʔɛmˈveː]; initially an initialism for Bayerische Motoren Werke in German, or Bavarian Engine Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft motors until 1945.
The company opened in 1916 and has its headquarters in Munich, Bavaria. BMW produces motor vehicles in Australia, Brazil, China, India, Southern Africa, the United Kingdom, and america. In 2015, BMW was the world's twelfth biggest producer of engine vehicles, with 2, 279, 503 vehicles produced. The particular Quandt family are long-term shareholders of the organization, with the remaining shares owned by public float.
Vehicles are marketed under the brands BMW (with sub-brands BMW M for performance models and BMW i for plug-in electric cars), Mini and Rolls-Royce. Motorcycles are marketed under the brand BMW Motorrad.
The organization has considerable motorsport history, especially in touring cars, Formula 1, sports vehicles and the Isle of Man TT.
he circular blue and white BMW logo or roundel progressed from the circular Rapp Motorenwerke logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria. The BMW logo still used today was created in 1917, albeit with various minor styling changes.
The origin of the logo is often thought to be a portrayal of the movement of an aircraft propeller with the white blades trimming through a blue sky. However, this portrayal was first used in a BMW advertisement in 1929 – twelve years after the logo was created – so this is not the origin of the logo itself.
The particular words Beemer, Bimmer and Bee-em are commonly used slang for BMW in the English language and are sometimes used interchangeably for cars and motorcycles. In the United States, many people prescribe that "beemer" should be applied specifically for motorcycles and "bimmer" should be used for cars. Some of these people claim that "true aficionados" make this distinction and people who don't are "uninitiated. " Usage in North American mainstream media also varies, for example The World and Mail of North america prefers Bimmer and phone calls Beemer a "yuppie abomination", and the Tacoma Information Tribune says that it is "auto snobs" who use the conditions to tell apart between cars and motorcycles.
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