Audi AG (German: [ˈʔaʊ̯diː ˈʔaːˈgeː] ) is a German automobile manufacturer that designs, engineers, produces, marketplaces and distributes luxury vehicles. Audi is a associate of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are manufactured in nine production facilities worldwide.
The origins of the company are complex, going back towards the early twentieth century as well as the initial corporations (Horch and the Audiwerke) started by engineer August Horch; and two other producers (DKW and Wanderer), top to the foundation of Auto Union in 1932. The modern era of Audi essentially started out in the 1960s when Auto Union was acquired simply by Volkswagen from Daimler-Benz. Right after relaunching the Audi brand name with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus generating the present day type of the company.
The organization name is based on the Latin translation of the surname from the founder, Aug Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings from the Audi logo each represent one associated with four car companies that will banded together to produce Audi's predecessor company, Auto Marriage. Audi's slogan is Vorsprung durch Technik, meaning "Being Ahead through Technology". However, Audi USA had utilized the slogan "Truth in Engineering" from 2007 in order to 2016, and have not used the slogan since 2016. Audi, along with many other German marques BMW and Mercedes-Benz, is among the best-selling luxurious automobile brands in the world.
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